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The Crazy Egg Traffic & Visitor Test for this Team Site

 
     
 

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Through this site's standard page counter I've always known how many visitors were visiting and I knew where they were coming from whether from the search engines, online ads, link trades or other sources. However, I never really knew what they were doing once they arrived on the home page (does anyone?) until after running a visitor click test.

I signed up with a heat map and click tracking system located at Crazy Egg in order to get a better idea of what and where visitors were clicking. Using their system which was free by the way, opened my eyes to many things I didn't realize were happening on the home page. So, I made a few changes based on the click data. If you've been here before then you'll notice the home page is streamlined (cleaner) with much of the information (e-book offer & team updates) moved to other areas of the site. With the recent changes I expect the conversion rate from video to team member sites will increase but I won't be positive until after future tests are run. For now here are the results of this first run, I hope you learn as much as I did.

 
 

General Visitor and Traffic Data:

The test was run for 1 day, 12 hours and 15 minutes before I decided enough information was captured to evaluate.
There were 388 unique visitors, of those, 36 were returning visitors. Of the 388 visitors, 320 were logged as remaining on the site which meant  there were 68 that arrived and either left the home page immediately, or they were reading and never clicked anywhere on the page.
Crunching those numbers further showed that 82.5% of the visitors stayed on the site while 17.5% of the visitors left the site immediately after arriving. That's not a good thing on any site, but I'm not so sure it's ever completely avoidable.
There were 416 clicks from the 320 visitors that stayed, so each visitor averaged 1.3 clicks while on the home page. For the most part a click on a link takes you "away" from the home page, so I suspect these additional clicks were on titles and graphics that were NOT linked and the visitor clicked somewhere else. More on that issue and what I did to fix it after the screen shot discussion...
 
 

 

I made 4 screen shots to show what was happening

This first screenshot is from the Crazy Egg dashboard. The free accounts are allowed a 25k click limit for the month, paying customers are allowed more sites and more clicks for the month. The dashboard shows the traffic (320) that remained on the site and the number of clicks (416) that took place during the time frame the data was collected.

 

This is the second screenshot and shows the heat map for the areas where most of the page click activity was taking place. The Crazy Egg code tracks where visitors go on the page and it also tracks what they click on. As clicks continue, the page starts to turn yellow (hotter) where the majority of clicks are happening. From here you can see how there's a large number of clicks on the play button on the video and also the "Get Started" link below it.

 

This third screen shot is called "confetti" mode and shows exactly (almost down to the pixel) where the visitors mouse pointer clicked on the web page. It really makes you wonder what people are thinking when they click on an areas where there isn't even a link! It's easier to see in this shot that people are clicking on the title above the video and also on the International flag graphic just to the right of the title. Clicks on those two areas were unexpected but understandable. Those two  graphics though initially not linked... are now linked to pages within the site.

 

This last screen shot isn't as interesting as the previous heat and confetti screens, however it does break down the clicks into the actual numbers which you'll need if you want to compute click thorough rates or compare link effectiveness etc. In this case there were 330 clicks to this center area of the home page with the remaining 86 clicks taking place elsewhere on the page.

 

What I learned and what I changed to fix it.

Lotto Magic has a free "Winning the Lottery" e-book for you at the bottom of this page!   There weren't enough clicks on the things that mattered the most which are the links that route visitors through the Lotto Magic team URL rotator. I moved some of the distracting content (free lotto e-book banner and offer, newest team updates etc.) off of the home page and onto other areas of the site. Now there's less of a chance that visitors will click on non-productive links or spend too much time on the home page reading. Watch the video, click into the URL rotator, join.

Lotto Magic has a free "Winning the Lottery" e-book for you at the bottom of this page!   As far as the two links directly below the video they both route visitors through the rotator so that wasn't a biggie, and it gives them a choice of links to click on... even though they end up at the same place.

Lotto Magic has a free "Winning the Lottery" e-book for you at the bottom of this page!   As mentioned earlier, there were expected clicks on the title graphic above the video and also on the international flag graphic (what?). Both of these were previously unlinked so that was an easy fix and both those graphics are now linked to the Florida Lotto Magic information page on this site.

Lotto Magic has a free "Winning the Lottery" e-book for you at the bottom of this page!   There were also more clicks to the FAQ's page then I knew. The FAQ page has always been Florida Lotto FAQ's however a change is in the works. With visitors going there more often I'll be adding "Team Specific" FAQ's and list many of the most common questions I've been asked over the years.

Conclusion: These were the four main home page content and linking issues I noticed and then changed. There were a few other minor changes related to link locations, font size/color and graphics so I fixed those but didn't cover them here.

I hope you enjoyed hearing about my Crazy Egg experience and I hope it helps you in any of your webmaster projects now or in the future. I recommend you try out Crazy Egg, it's free and I don't receive a thing if you try it out either. I don't count that brand new BMW they gave me for plugging their site... really, it's just a car!

For team updates, information and news be sure to check out the team updates & news page!

Not on our team? Then it's time you did something about it and get another Lotto Magic downline position.

 
 
   

Hi I'm Whitney, Team Leader for The Lotto Magic Team - Welcome!

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P.S. I joined Lotto Magic back in 2005 and I've worked "for the team" ever since!
 
     
 
 
     
 

 
     
 

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